Who we are
In the heart of Africa, a makeup enthusiast had a vision for a new kind of cosmetic company. While there was only mediocre make up for sale, he dreamed of a brand that offered not only the highest quality makeup but also cared about the environment and social responsibility. With his enthusiastic team based in Munich, Germany – he wanted to create a company that would make a difference in people’s lives while providing them with beauty products they could trust. And so, Klarheit was born.
The brand
Klarheit, which means “clarity” in German, would stand out from the crowd by offering only the best quality makeup made in Germany. The founders believed that German-made products were synonymous with quality and that this would give them an edge over their competitors. They were also proud to support local suppliers and manufacturers, which helped reduce the carbon footprint of their products.
One of the core values of Klarheit was reducing waste. The founders knew that many people were frustrated with the amount of plastic packaging that came with their makeup purchases. They also recognized that not everyone could afford to buy a full-sized product, especially those who were struggling financially. To solve this problem, Klarheit decided to use smaller portions of makeup and make it more affordable for the less fortunate.